Adobe has responded to these concerns by developing a foundational technology system known as Adobe Firefly. This system has been meticulously crafted using legally permissible image data, ensuring its suitability for commercial applications.

On Tuesday, Adobe Inc announced the integration of generative artificial intelligence (AI) technology into its renowned image generator/image editing software, Photoshop, enabling users to generate imagery with advanced capabilities.

The company, headquartered in San Jose, California, stated that this marks the beginning of a significant initiative to incorporate AI technologies into its suite of programs targeted towards creative professionals.

Although innovative programs like OpenAI’s Dall-E have garnered public attention for their ability to generate images from text prompts, their adoption by large corporations has been limited due to legal concerns surrounding the data used to train such systems.

To tackle these concerns, Adobe has developed a fundamental technology system called Adobe Firefly. This system has been designed using image data that adheres to legal usage rights, ensuring its applicability in commercial environments, as stated by Adobe.

After conducting approximately six weeks of testing on a separate website, Adobe has announced its plan to incorporate features based on the tested system into Photoshop, which is widely recognized as one of the company’s best products.

What is Adobe firefly feature “Generative Fill”.

A new feature called “Generative Fill” will be introduced, enabling users to expand an initially cropped image by incorporating computer-generated content. Additionally, users will have the ability to incorporate new elements based on a text description using this feature.

As an illustration, the feature has the capability to transform a photograph of a single flower into an expansive field of flowers, complemented by a backdrop of a mountain range.

The intention of the tool is not to replace graphic artists but to make it faster for them to create new images out of multiple ideas. In the past, they would have had to spend valuable hours searching photo archives and stitching together pieces of existing images by hand. 

Ely Greenfield, chief technology officer for digital media at Adobe said.

“This just dramatically accelerates that production work,” Greenfield said.


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